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I’m a creative and detail-oriented UI/UX Designer with a proven track record of delivering visually appealing and user-friendly designs. Seeking an opportunity to contribute my skills in creating seamless and intuitive user experiences, combining a strong aesthetic sense with a deep understanding of user behavior.
UI/UX Designer | San Francisco, US | GoValley 09/2023-Present haitou.zhitongguigu.com
-Created Go Valley responsive official website and company design patterns by leveraging Google Material Design System.
-Served as lead UX Designer to produce human-oriented UX solutions for responsive website and auto job application web app.
-Collaborated with PM, Engineer, QA and marketing teams to work on the end-to-end product cycle to boost the product engagement.
-Proposed UX solutions and conceptualized design approach to help the working team strategize product roadmap and iteration plan.
-Redesigned GoValley iOS mobile app by applying Apple Human Inter face Guide (HIG) to promote branding.
-Iterate UX design approaches by defining UX plan with cross-functional partners and analyzing performance data, resulting in 14.3%user
retention increase.
-Transferred user findings into 3 key product features by collaborating with PM and engineer teams to contribute to DAU with 7.9% growth.
UI/UX Designer | X Museum, Beijing, China | 1/2021 – 10/2022 https://xmuseum.org/en/
-Conducted 30+ user interviews, collected user feedbacks and redesigned the X Museum's exhibition webpage using Figma and Adobe Creative Suite
for storyboarding, creating user flows, journey maps, wireframes, and prototypes, resulting in a more user-friendly, efficient, and visually consistent webpage,
enhancing user satisfaction rate by 35%.
-Fostered collaboration with a cross-disciplinary team, including design leads, product managers, engineers, and designers, to ensure effective communication
and alignment with project goals, and engaged with PMs and the VP to understand requirements and keep progress updates.
-Increased the CSAT and compensation rate of the museum exhibition. Successfullyimproved 43% website engagement, enhancing the overall visitor experience.
Junior UI/UX Designer |Vancouver Golden Panda International Film Festival, Vancouver, Canada| 05/2017-08/2018 http://www.gpiff.com
-Engaged in the research, design and prototype development of the film festival's official website from scratch to launch, conducting through user research to establish
user personas and flows.
-Worked closely with the technical and design teams to create user-centric solutions and developed the site's information architecture based on product manager
iterated requirements.
-Ensured design consistency across multiple platforms, delivering creative solutions including the design of the homepage, search page, film detail page, as well as the creation
of user flows, wireframes, and prototypes.
-Achieved a 38% increase in user engagement through strategic design improvements and user experience enhancements.
MS in Digital Arts UI/UX Design Concentration, International Technological University, Santa Clara, US, Jan 2024 - Today MA in Art Business, University of Manchester London Sotheby's Institute of Art, London, UK, 09/2019-1/2021 BA in Major in Visual Arts and Minor in Commerce, University of British Columbia, Vancouver, Canada, 09/2014-12/2018